A native New Yorker, the city’s musical culture has always been a part of Abe’s identity. From Hip Hop to House, Freestyle to Funk, Salsa to Scratching – it’s in his DNA. Abe’s musical aspirations originate in the old school when, as a kid on the Lower East Side, after piano lessons at the Henry Street Settlement, he initially tried his hand at DJ’ing with a single turntable and a cassette deck. The journey has since taken him from the infamous pioneering rave “NASA” in the early ‘90s to A&R duties at Kinetic Records and later, Music Editor for UGO.com and other digital entities.
As part of his professional career, Abe spent over a decade as a certified “Mad Man,” serving Madison Avenue’s finest, the likes of Arnell Group, Draft FCB, Avrett, Free & Ginsberg and most recently, TBWA\ Chiat Day. While in the biz, he was responsible for leading integrated (above and below-the-line) marketing activity for clients including Michelin, Disney, Tommy Hilfiger, Sprint-Nextel, AT&T Wireless, Bank of America, Bayer and Embassy Suites, to name a few.
Abe joins Habitat Music marking his return to the love of his life (second to his wife and two dogs): music.
